Since 2008

Putting local, first.

Local First Foundation unites 200+ independent businesses, nonprofits, and community members to build an economy that values people, the planet, and prosperity for everyone across southwest Colorado.

Join the Movement

The case for local is clear.

A local, independent economy keeps more dollars — and more decisions — in La Plata County.

200+

Local businesses & nonprofits

$68

of every $100 stays local vs. $43 at a chain

2.5×

more given back to community causes

90%

of net-new U.S. jobs from small business

Local is the Way

Ways to put local, first.

From shopping to banking to celebrating the holidays — here's how our community keeps it local.

Local First members at a community workshop

Join the Movement

Become a business, nonprofit, or individual member and champion change at the local level.

Be Local Coupon Book

Save at dozens of local businesses while supporting the local economy.

Why Buy Local?

See the real economic, community, and environmental impact of shopping local.

Business Directory

Browse and support the 200+ local, independent businesses in our member directory.

Healthcare Work

Our Director of Healthcare Programs advances access to care with local providers.

Noel Night

Kick off the holidays with our community-wide celebration of shopping local.

The Be Local Bash

An evening celebrating localism in La Plata County — light bites from Graze Colorado, live music, a keynote from Shaw Solar, and this year's Indie Awards.

Purchase Tickets Vote for the Indie Awards

Thank you to our Founding Members.

The local, independent businesses that helped start it all.

Browse the full member directory

Latest from Local First

Member spotlights, localism news, and stories from around La Plata County.

Shop Local

How to Make the Most of Noel Night in Durango: A Local's Guide

Noel Night in Durango is one of the most anticipated holiday events of the year — the perfect way to celebrate the season while supporting local businesses and the local circular economy.

Nov 26, 2025 • Ashley Christie

Member Highlight

Member Spotlight: The Gable House

A Local First member spotlight celebrating The Gable House — one of the many local, independent businesses putting our community first.

Apr 24, 2026 • Ashley Christie

Member Highlight

Member Spotlight: Sanct Salon

Meet Sanct Salon — a safe space for everyone, and a proud local, independent member of the Local First movement.

Mar 24, 2026 • Ashley Christie

A local economy that values people, the planet, and prosperity for everyone.

Join 200+ members putting local, first — or support the movement with a gift today.

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A 501(c)(3) serving La Plata County and southwest Colorado since 2008.